1/21/10 - Sharing Portland's sustainable business practices: Crowdsourced book project

Session by Peter Korchnak

Print-on-demand (Lulu, BookSurge, or similar) publish a book on sustainable business practices written by a large number of contributors from Portland-based businesses (100? 200?)

Each person contributes a chapter, each person helps promote and distribute - one person launches, coordinates, edits

Everything done online.

Book organized by business functions (marketing, facilities, transportation, office/admin, energy, operations, etc)

Use mind-mapping tools like bubble.us to post content ideas and see how content takes shape.

Donate proceeds to voted-on nonprofit vs deliver value to contributors through contributing.

Loose parameters vs more structured

Structure by business size as well as function?